AdSense changing revenue share structure

By Shakir Bukhari


Google AdSense is changing its revenue share structure and will also start paying publishers by impression instead of per click. Google says that these changes will not affect the amount of money that publishers make, but some publishers are skeptical.



Here is a more detailed breakdown of the changes:
  • Revenue share structure: Google is splitting the AdSense revenue share into separate rates for the buy-side and sell-side. This means that publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google's buy-side or third-party platforms.
  • Pay per impression: AdSense will soon start paying publishers by impression instead of per click. This is the display industry standard and will provide a more uniform way for paying publishers for their ad space across Google's products and third-party platforms.
What does this mean for publishers?
Google says that these changes should not affect the amount of money that publishers make. However, some publishers are concerned that the pay-per-impression model could incentivize them to put more ads on their pages, which could lead to a worse user experience.


Overall, the changes to AdSense are still being tested and it is too early to say how they will impact publishers. However, it is important for publishers to be aware of the changes and to prepare for them.

Shakir Bukhari

https://www.facebook.com/groups/1085388718508013

Comments

  1. Data & StatisticsNovember 12, 2023 at 11:55 AM

    Google says that publishers should not see a change in their earnings as a result of these updates. However, some publishers have expressed concern that the new payment method may incentivize other publishers to put more ads on a page without regard for user experience. Advertisers may also be concerned that the new payment method will lead to a decrease in click-through rates.
    Overall, the new changes to Google AdSense are likely to have a positive impact on publishers in the long run. The new revenue share structure is more transparent and fair, and the new payment method is more in line with industry standards. However, it is important for publishers to monitor their earnings and make adjustments to their ad strategies as needed.

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