Google Offers Three Tips for Troubleshooting Technical SEO Issues

By Shakir Bukhari

 

Google has published a video offering three tips for using Search Console to identify technical issues that might be causing indexing or ranking problems.

This information is valuable for website owners and SEO professionals who want to ensure their site is performing optimally in search engine results.



Here are the three key takeaways from the video:

1. Check if the page is indexed or indexable:

  • This is a fundamental step, as an unindexed page will not appear in search results.
  • Use the Google Search Console URL Inspection tool to check the indexing status of a page.
  • The tool will also provide information about the last crawl date and potential indexing issues.


2. Check if the page is a duplicate or if another page is the canonical:

  • Duplicate content can negatively impact your search ranking.
  • Use the URL Inspection tool to see if a page is considered a duplicate or if another page is the canonical version.
  • While this might not be the canonical URL you expected, Google assures that as long as the content is indexed, it will appear in search results.


3. Examine the rendered HTML for anomalies:

  • Checking the source code HTML is not the same as checking the rendered HTML.
  • The rendered HTML reveals how the browser and Googlebot interpret your content, including any changes caused by JavaScript execution.
  • This can help you identify errors, missing content, or other technical complications that might affect your site's performance.


Google also offers some bonus tips:

  • Avoid using the cache or site:search operators for debugging purposes, as they can be misleading.
  • Leverage the tools provided by Search Console and Chrome DevTools to analyze your website's technical health.

By following these tips, you can effectively troubleshoot technical SEO issues and improve your website's visibility in search engine results.

Here are some additional resources that you may find helpful:


Shakir Bukhari



Comments

  1. Data & StatisticsDecember 11, 2023 at 12:43 AM

    By incorporating these tips and tools, you can effectively identify and address technical SEO issues, ultimately improving your website's performance and visibility in search engine results.

    ReplyDelete

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